journal.
How to Build a Heavyweight Basics Wardrobe
How to build a heavyweight basics wardrobe from scratch — the right order to buy, what GSM to target, which pieces to prioritise, and how to make four garments work...
How to Build a Heavyweight Basics Wardrobe
How to build a heavyweight basics wardrobe from scratch — the right order to buy, what GSM to target, which pieces to prioritise, and how to make four garments work...
Sweatshirt vs Hoodie: Which Should You Buy?
Sweatshirt vs hoodie — the differences in construction, warmth, versatility, and when each is the right choice. A practical comparison at 400gsm.
Sweatshirt vs Hoodie: Which Should You Buy?
Sweatshirt vs hoodie — the differences in construction, warmth, versatility, and when each is the right choice. A practical comparison at 400gsm.
How to Choose a Sweatshirt: The Complete Buying...
How to choose a sweatshirt — fabric weight, construction, fit, and colourway. Everything you need to know before you buy, from GSM to collar construction to why the fabric specification...
How to Choose a Sweatshirt: The Complete Buying...
How to choose a sweatshirt — fabric weight, construction, fit, and colourway. Everything you need to know before you buy, from GSM to collar construction to why the fabric specification...
36 — The customer who reads the label.
There is a customer who turns the garment over before they buy it. They read the composition. They check the GSM if it is listed. They know what ring-spun means....
36 — The customer who reads the label.
There is a customer who turns the garment over before they buy it. They read the composition. They check the GSM if it is listed. They know what ring-spun means....
33 — The tee.
A tee at 400gsm is a harder argument than a hoodie at 400gsm. The hoodie has a reason. The tee has to justify its weight through the fabric alone.
33 — The tee.
A tee at 400gsm is a harder argument than a hoodie at 400gsm. The hoodie has a reason. The tee has to justify its weight through the fabric alone.
35 — What we learned from writing about GSM.
We spent months writing about fabric weight, yarn construction, and fleece type. Here is what that process confirmed, and what it changed.
35 — What we learned from writing about GSM.
We spent months writing about fabric weight, yarn construction, and fleece type. Here is what that process confirmed, and what it changed.